Till Dawn They Count is Finland’s leading artist manager representing leading bands and artists including Nightwish, Sonata Arctica and Beast in Black. The company was established in 2014 and focuses on metal artists. The two founders, Toni Peiju and Ewo Pohjola, each have more than two decades experience in managing both emerging and world-renowned bands / artists.

All Things Live was established in December 2018 following Waterland Private Equity’s acquisition of leading Nordic live entertainment companies in Denmark, Norway and Sweden. The partnership entered the Finnish festival scene in 2019 and now expands further into artist management. All Things Live will have more than 150 employees and covers the full spectrum from acts and comedy productions over musical productions, stand-up events, festivals to arena concerts. All Things Live represents over 400 local artists on exclusive contracts, normally promotes more than 6,500 local and international events with more than 2 million tickets sold per year and has entered several partnerships with corporate clients.

SCF Advisers acted as financial adviser to All Things Live in the transaction.